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| Criterion |  Growth A/B Testing |  Facilitation Consensus Workshop |  Product Discovery Riskiest Assumption Test |
|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When a group needs a solid decision without outvoting individual factions, a Consensus Workshop creates a negotiable common ground. It makes agreement, reservations, and open tensions discussable at the same time. | When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report. |
Complexitydifferent | High | Medium | Medium |
Timedifferent | 1-4 Wochen | 1-3 h | 1-2 Wochen pro Iteration |
Participantsdifferent | 1-6 | 5-30 | 2-6 |
Formatdifferent | Async | Workshop | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Consensus Clusters, Theme Titles, Priority Areas | Prioritized Assumption List, Test Plan, Results Report |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | FacilitationConsensusWorkshopAlignment | ExperimentsValidationDiscoveryAssumptions |
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