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| Criterion |  Growth A/B Testing |  Decision Making Assumption Surfacing |  Product Discovery Smoke Test |
|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | High | Low | Low |
Timedifferent | 1-4 Wochen | 45-90 min | 1-5 Tage |
Participantsdifferent | 1-6 | 2-8 | Nutzertraffic |
Formatdifferent | Async | Workshop + async | Async |
Outputdifferent | Experiment results, Decision log, Learning summary | Assumption List, Critical Assumptions, Learning Plan | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | AssumptionsRiskDecisionDiscovery | ValidationExperimentsDemandGrowth |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
