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| Criterion |  Growth A/B Testing |  Decision Making Assumption Surfacing |  Systems Thinking Evaporating Cloud |
|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. | The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict. |
Complexitydifferent | High | Low | Medium |
Timedifferent | 1-4 Wochen | 45-90 min | 60-120 min |
Participantsdifferent | 1-6 | 2-8 | 2-8 |
Formatdifferent | Async | Workshop + async | Workshop |
Outputdifferent | Experiment results, Decision log, Learning summary | Assumption List, Critical Assumptions, Learning Plan | Conflict Cloud, Assumption List, Breakthrough Ideas, Next Experiments |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | AssumptionsRiskDecisionDiscovery | Theory of ConstraintsAssumptionsSystems thinking |
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