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| Criterion |  Growth A/B Testing |  Product Discovery Assumption Mapping |  Agile Start Stop Continue |
|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When a team wants to deliberately adjust its working behavior, it makes habits visible and assessable. It focuses on concrete changes instead of diffuse mood. |
Complexitydifferent | High | Medium | Low |
Timedifferent | 1-4 Wochen | 45-60 min | 30-60 min |
Participantsdifferent | 1-6 | 2-8 | 3-12 |
Formatdifferent | Async | Workshop + async | Workshop |
Outputdifferent | Experiment results, Decision log, Learning summary | Assumption map, Test backlog, Risk ranking | Start Stop Continue Board, Improvement Actions |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | AssumptionsRiskExperimentsValidation | RetrospectiveImprovementTeamReflection |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
