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| Criterion |  Growth A/B Testing |  Product Discovery Assumption Mapping |  Architecture Architecture Communication Canvas |
|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | The Architecture Communication Canvas plans architecture communication so the right people receive the right message. The method turns technical complexity into deliberate communication design. |
Complexitydifferent | High | Medium | Medium |
Timedifferent | 1-4 Wochen | 45-60 min | 60-120 min |
Participantsdifferent | 1-6 | 2-8 | 2-8 |
Formatdifferent | Async | Workshop + async | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | Assumption map, Test backlog, Risk ranking | Communication Canvas, Stakeholder Messages, Architecture Communication Plan |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | AssumptionsRiskExperimentsValidation | ArchitectureCommunicationStakeholdersCanvas |
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