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| Criterion |  Growth A/B Testing |  Product Discovery Assumption Mapping |  Agile Acceptance Criteria Workshop |
|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When a story needs clear checkpoints before implementation, it sharpens expectation and scope together. It sorts work by value, risk, and delivery ability. The result is captured as Acceptance Criteria and a Story Update. |
Complexitydifferent | High | Medium | Low |
Timedifferent | 1-4 Wochen | 45-60 min | 20-40 min pro Story |
Participantsdifferent | 1-6 | 2-8 | 3-6 |
Formatdifferent | Async | Workshop + async | Workshop |
Outputdifferent | Experiment results, Decision log, Learning summary | Assumption map, Test backlog, Risk ranking | Acceptance Criteria, Story Update |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | AssumptionsRiskExperimentsValidation | AgileRequirementsRefinementBehavior-Driven Development |
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