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| Criterion |  Growth A/B Testing |  Architecture Architecture Decision Record |  Growth Growth Experiment |
|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | An ADR permanently records an architecture decision with context, trade-offs, and consequence. It creates continuity for later changes because the decision path stays traceable. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. |
Complexitydifferent | High | Low | Medium |
Timedifferent | 1-4 Wochen | 15-45 min | 1-2 Wochen |
Participantsdifferent | 1-6 | 1-3 | 1-6 |
Formatdifferent | Async | Async | Workshop + async |
Outputdifferent | Experiment results, Decision log, Learning summary | ADR File, Decision Log, Rationale | Experiment card, Result summary, Next bet |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | ArchitectureRationaleDocumentationGovernance | MarketingGrowthExperimentsLearning |
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