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| Criterion |  Growth A/B Testing |  Architecture Architecture Decision Record |  Growth Funnel Analysis |
|---|---|---|---|
Purposedifferent | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | An ADR permanently records an architecture decision with context, trade-offs, and consequence. It creates continuity for later changes because the decision path stays traceable. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. |
Complexitydifferent | High | Low | Medium |
Timedifferent | 1-4 Wochen | 15-45 min | 1-3 h |
Participantsdifferent | 1-6 | 1-3 | 1-5 |
Formatsame | Async | Async | Async |
Outputdifferent | Experiment results, Decision log, Learning summary | ADR File, Decision Log, Rationale | Funnel report, Drop-off analysis, Optimization hypotheses |
Tagsno overlap | ExperimentsGrowthAnalyticsValidation | ArchitectureRationaleDocumentationGovernance | AnalyticsConversionGrowth |
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