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Criterion
Paper illustration for 1-2-4-All.
Facilitation
1-2-4-All
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
When many people in a group too rarely get to speak, 1-2-4-All distributes thinking time more fairly. The format builds participation step by step and makes quiet or still-unformed thoughts usable faster.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitydifferent
LowLowMedium
Timedifferent
10-20 min1-5 Tage1-5 Tage
Participantsdifferent
4-100+NutzertrafficNutzertraffic
Formatdifferent
WorkshopAsyncAsync
Outputdifferent
Idea List, Shared Insights, Emergent ThemesInterest Metrics, Conversion Signal, Learning NoteClick Data, Interest Signal, Learning Decision
Tagsno overlap
FacilitationInclusionIdeation
ValidationExperimentsDemandGrowth
ValidationExperimentsDemandDiscovery
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix