switching
1 method with this tag.
Related topics
Product Discovery
Jobs to Be Done
Turns customer problems, solution ideas, and evidence into a tangible result by recruiting customers, asking for the switching story, and deriving opportunities.
Core question: What concrete job were switchers trying to get done, and which four forces led them to the current product?
Analysis methodMediumWorkshop + async
1-3 Wochen
5-12 Interviews