narrative

Turns group contributions, selection, and decision-making into a tangible result by clarifying audience and goal, formulating the core message, and deriving a call to action.

Core question: Which narrative leads the defined target group from starting state to the reaction the message needs?

45-120 min

1-6

A future press release and FAQ force customer value, launch story, objections, and evidence into one reviewable artifact.

Core question: Which press release and FAQ can the team write today so it becomes clear what the launch will mean for customers in 12-24 months and whether it is worth building?

4-8 h, mehrere Iterationen

2-6