Shapes vision, mission, goals, and strategies into a guiding logic that ties priorities and direction together.
Core question: How do our chosen strategies lead through verifiable goals to mission and vision?
Planning toolMethod form: Planning tool. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.WorkshopFormat: workshop. Shows whether the method works in a workshop, asynchronously, or both.
2-4 h
3-12
Details
Product StrategyCategory: Product Strategy. Describes the method's domain of use.
Vision, target group, needs, value, and business goals fit onto one board that exposes assumptions for validation.
Core question: What positive change should the product create for whom, and how does it support the business?
CanvasMethod form: Canvas. Describes how this method is used in practice.LowComplexity: low. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.
1-2 h
2-8
Details
Product DiscoveryCategory: Product Discovery. Describes the method's domain of use.
A future press release and FAQ force customer value, launch story, objections, and evidence into one reviewable artifact.
Core question: What concrete customer benefit would make credible news, and which questions must be answered before building?
Process modelMethod form: Process model. Describes how this method is used in practice.MediumComplexity: medium. Estimates preparation, facilitation effort, and method confidence needed.Workshop + asyncFormat: workshop or async. Shows whether the method works in a workshop, asynchronously, or both.