Move from scattered goals to a traceable strategy, metrics, and priorities.
A shared target picture with strategic priorities, metrics, and explicit trade-offs.
You can decide which strategic priorities apply, which progress signal is measured, and which topics are intentionally not pursued.
Translate OKRs into roadmap, initiatives, and review rhythm and communicate explicit non-priorities.
How do our chosen strategies lead through verifiable goals to mission and vision?
VMGS creates a shared language for purpose, direction, goals, and strategic approach.
The target picture is then mirrored against internal and external reality.
Which internal capabilities and external conditions shape our next strategic decision?
SWOT structures situation, opportunities, and risks without mixing them into immediate actions.
From the situation picture, a central value signal for progress is then derived.
Which single metric best captures recurring customer value?
The North Star Metric focuses the team on one shared value signal instead of competing individual metrics.
The value signal is then translated into concrete objectives and key results.
What measurable outcome will this team achieve in the cycle?
OKRs make strategy testable, prioritizeable, and translatable to concrete team states.
The OKRs form the basis for roadmap, review meetings, and explicit trade-offs.
Artifacts stay collapsed until you actually need them.
Compact briefing for strategic context, target state, priorities, and non-goals.
# Strategy Brief
## Context
Why is this strategic clarification needed now?
## Target state
What should be different in 6-12 months?
## Priorities
1. ...
2. ...
3. ...
## Non-goals
- ...
## Metrics
- North Star Metric:
- Guardrail Metrics:
## Risks
- ...
## Decisions
Which decisions should follow from this?Plan objective setting, ongoing check-ins and review.
# OKRs: Worksheet
## Question
To be confirmed
## Desired outcome
To be confirmed
## Scope
Objective cycle
Time: Set cycle length to the team cadence, usually several weeks; schedule the workshop and check-ins separately.
Complete this worksheet on paper or in your own document during the work.
## Preparation for this scope
### Method setup
- **Materials:** Shared visual workspace, source evidence, and an agreed decision question.
- **Roles:** Team lead, team members, dependency owners, organizational sponsor.
- **Advance information:** Collect existing data, examples, constraints and relevant stakeholder perspectives.
- **Overall time needed:** 2–4 h to draft a team set; align dependencies and check-ins separately.
- **Setup:** Set a bounded cycle and connect team focus to organizational direction. Write a concise, meaningful Objective that states the desired change. Define measurable outcome Key Results with baselines, targets, units and data sources. Name owners and distinguish initiatives (work) from Key Results (outcomes). Review signals regularly; discuss confidence, blockers and learning, then close the cycle.
### Prepare for the work steps
#### Cycle: Align cycle and direction
- Strategy, team mandate and cycle
#### Objective: Write outcome-led Objective
- Desired user or business condition
#### Key Results: Measure outcome Key Results
- Baseline, source, target and period
#### Review: Connect initiatives and reviews
- Owners, dependencies and metric cadence
## OKR: objective and outcomes
| Scenario | Objective | Key Result | Baseline → target | Initiative |
| --- | --- | --- | --- | --- |
| Objective 1 | | | | |
- **Objective 1:** Record an observation or example for this row.
Key Results describe outcomes; initiatives describe work.
[Set goals with OKRs · Google re:Work](https://rework.withgoogle.com/intl/en/guides/set-goals-with-okrs)
## Cycle: Align cycle and direction
Expected artifact: Cycle and alignment
Cycle and alignment
Entry:
...
- [ ] Can the team explain its contribution?
## Objective: Write outcome-led Objective
Expected artifact: Understandable Objective
Understandable Objective
Entry:
...
- [ ] Does it describe an intended impact?
## Key Results: Measure outcome Key Results
Expected artifact: Measurable Key Results
Measurable Key Results
Entry:
...
- [ ] Could another person calculate progress consistently?
## Review: Connect initiatives and reviews
Expected artifact: Reviewable OKR and initiatives
Reviewable OKR and initiatives
Entry:
...
- [ ] Can teams influence KRs and see shared dependencies?
## Open questions and next steps
...
Method guide: https://methodatlas.meierhoff-systems.de/en/methods/okr/run-sheet