Move from a shared product vision through a solid bet to a measurable KPI structure.
A product strategy traceable from vision to metric, with prioritized bets and a measurable KPI structure.
You can decide which bet is prioritized and which KPIs are tracked as binding.
Carry the prioritized bet into the roadmap and use the KPI structure in the next review cycle.
What positive change should the product create for whom, and how does it support the business?
The vision board creates a shared baseline before concrete strategic bets are formulated.
A first, data-based bet can be derived from the vision.
Which bet follows from which belief, and which insight is supported by what data?
DIBB grounds the strategic bet in actual data instead of unsupported assumptions.
The formulated bet is then branched out into concrete actors, impacts, and deliverables.
Why does the goal matter, who can influence it, how should behavior change and what could support it?
Impact mapping makes visible through which actors and behavior changes the bet is meant to work.
The named impacts need a measurable structure to make progress visible.
Which changeable drivers explain our outcome, how are they calculated, and which input metrics can teams control?
The KPI tree connects the strategic bet with concrete, observable metrics at every level.
The KPI structure becomes the basis for roadmap prioritization and progress measurement.
Artifacts stay collapsed until you actually need them.
Plan Product Vision Board around its domain steps and the concrete decision question.
# Product Vision Board: Worksheet
## Question
To be confirmed
## Desired outcome
To be confirmed
## Scope
Full workshop
Time: 90–120 minutes
Complete this worksheet on paper or in your own document during the work.
## Preparation for this scope
### Method setup
- **Materials:** Strategic context, user and market evidence, business goals and constraints, shared workspace, source links, and decision log.
- **Roles:** Product owner · sponsor · Research · Design/Tech · Business
- **Advance information:** Collect Strategic context, user and market evidence, business goals and constraints in advance and mark open assumptions.
- **Overall time needed:** 90–120 minutes
- **Setup:** Prepare vision plus four connected fields: target group, needs, product, and business goals visibly and calibrate assessment terms before starting.
### Prepare for the work steps
#### Set vision: Set vision
- Strategic context
- user and market evidence
- business goals and constraints
#### Target and need: Target and need
- vision statement
- user and market evidence
- business goals and constraints
#### Define product: Define product
- customer focus
- user and market evidence
- business goals and constraints
#### Set business goals: Set business goals
- product concept
- user and market evidence
- business goals and constraints
## product vision board
### Vision
Positive change · purpose
...
### Target group
Segment · context · evidence
...
### Needs/Product
Need · core value · differentiation
...
### Business goals
Measure · target · horizon
...
[Roman Pichler: Product Vision Board](https://www.romanpichler.com/tools/product-vision-board/)
## Set vision: Set vision
Expected artifact: vision statement
vision statement · source · uncertainty · next decision
Entry:
...
- [ ] Does the vision describe impact rather than features?
## Target and need: Target and need
Expected artifact: customer focus
customer focus · source · uncertainty · next decision
Entry:
...
- [ ] Are segment and need specific enough?
## Define product: Define product
Expected artifact: product concept
product concept · source · uncertainty · next decision
Entry:
...
- [ ] Does the product answer the needs?
## Set business goals: Set business goals
Expected artifact: vision board
vision board · source · uncertainty · next decision
Entry:
...
- [ ] Are user and business outcomes connected?
## Open questions and next steps
...
Method guide: https://methodatlas.meierhoff-systems.de/en/methods/product-vision-board/run-sheet
Plan DIBB around its domain steps and the concrete decision question.
# DIBB: Worksheet
## Question
To be confirmed
## Desired outcome
To be confirmed
## Scope
Establish and review the practice
Time: 60–90 minutes; recurring review
Complete this worksheet on paper or in your own document during the work.
## Preparation for this scope
### Method setup
- **Materials:** Quality-checked data, market and user context, strategic options, shared workspace, source links, and decision log.
- **Roles:** Product/Strategy · Data · Research · executive decision owner
- **Advance information:** Collect Quality-checked data, market and user context, strategic options in advance and mark open assumptions.
- **Overall time needed:** 60–90 minutes; recurring review
- **Setup:** Prepare data → insight → belief → bet as an explicit reasoning chain visibly and calibrate assessment terms before starting.
### Prepare for the work steps
#### Data evidence: Data evidence
- Quality-checked data
- market and user context
- strategic options
#### Insight: Insight
- data record
- market and user context
- strategic options
#### Belief: Belief
- insight
- market and user context
- strategic options
#### Strategic bet: Strategic bet
- belief
- market and user context
- strategic options
## DIBB strategy chain
### Data
Data information to record
...
### Insight
Insight information to record
...
### Belief
Belief information to record
...
### Bet
Bet information to record
...
Enter only real input, sources, and decisions.
[Gibson Biddle: DIBB](https://gibsonbiddle.medium.com/2-the-dibb-strategy-model-6af9a0f08f5b)
## Data evidence: Data evidence
Expected artifact: data record
data record · source · uncertainty · next decision
Entry:
...
- [ ] Are data observed rather than interpreted?
## Insight: Insight
Expected artifact: insight
insight · source · uncertainty · next decision
Entry:
...
- [ ] Does insight follow from several pieces of evidence?
## Belief: Belief
Expected artifact: belief
belief · source · uncertainty · next decision
Entry:
...
- [ ] Is the belief falsifiable?
## Strategic bet: Strategic bet
Expected artifact: bet
bet · source · uncertainty · next decision
Entry:
...
- [ ] Does the bet follow directly from the belief?
## Open questions and next steps
...
Method guide: https://methodatlas.meierhoff-systems.de/en/methods/dibb/run-sheet
Plan the shared conversation from the goal through actors and behavior changes to possible options.
# Impact Mapping: Worksheet
## Question
To be confirmed
## Desired outcome
To be confirmed
## Scope
Develop an impact map
Time: About 90–120 minutes
Complete this worksheet on paper or in your own document during the work.
## Preparation for this scope
### Method setup
- **Materials:** Wall space or digital mind-map board, cards for goal, actor, impact and deliverable, outcome signals and available evidence.
- **Roles:** Business and technical owners, product team, affected user or domain perspective and one facilitator.
- **Advance information:** Gather the Why goal and current baseline. Review available indicators, influence boundaries and ongoing initiatives.
- **Overall time needed:** About 90–120 minutes for a focused first mapping pass; impact measurement and delivery review happen later.
- **Setup:** Start with Why, then branch through Who, How and What. Keep each What proposal connected to its actor and impact.
### Prepare for the work steps
#### Why: Set a measurable goal
- Business or product goal
- Baseline, horizon and influence where known
#### Who: Identify relevant actors
- Goal and system boundaries
- Customer, business and delivery perspectives
#### How: Describe desired behavior changes
- Actor groups
- Goal and relevant user or business evidence
#### What: Derive possible deliverables
- Goal, actor and impact branches
- Product, service and organizational options
## Impact map: goal, actors, impacts and options
| Possible branch | Actor | Behavior change | Optional deliverable |
| --- | --- | --- | --- |
| Branch 1 | | | |
| Branch 2 | | | |
| Branch 3 | | | |
- **Branch 1:** Which actor, behavior and possible support belong together?
- **Branch 2:** How could this group support or obstruct the goal?
- **Branch 3:** Which other group can influence the impact?
Blank worksheet: define the goal outside the table. For each branch, record the actor, desired behavior change, possible support and assumption.
[Source: Gojko Adzic](https://www.impactmapping.org/drawing.html)
## Why: Set a measurable goal
Expected artifact: Goal at the center of the impact map
Why · outcome · horizon
Entry:
...
- [ ] Does the goal state an outcome rather than a solution delivery?
## Who: Identify relevant actors
Expected artifact: Actor groups connected to the goal
Actor · ability to influence · affectedness
Entry:
...
- [ ] Are actors connected to the goal through their possible behavior?
## How: Describe desired behavior changes
Expected artifact: Impact branches for each actor
Actor → behavior → contribution to the goal
Entry:
...
- [ ] Does each impact describe a behavior change?
- [ ] Is its connection to the goal clear?
## What: Derive possible deliverables
Expected artifact: Optional deliverables for each impact
Option → impact → actor → goal
Entry:
...
- [ ] Can each deliverable be traced through an impact to the goal?
- [ ] Which assumption should be tested before delivery?
## Open questions and next steps
...
Method guide: https://methodatlas.meierhoff-systems.de/en/methods/impact-mapping/run-sheet
Plan KPI Tree around its domain steps and the concrete decision question.
# KPI Tree: Worksheet
## Question
To be confirmed
## Desired outcome
To be confirmed
## Scope
Establish and review the practice
Time: 60–90 minutes initially; monthly 30-minute review
Complete this worksheet on paper or in your own document during the work.
## Preparation for this scope
### Method setup
- **Materials:** Strategic outcome, Metric definitions and data sources, Known value drivers, shared workspace, source links, and decision log.
- **Roles:** Product/business owner · Analytics · data owners · representatives of teams controlling inputs
- **Advance information:** Collect Strategic outcome, Metric definitions and data sources, Known value drivers in advance and mark open assumptions.
- **Overall time needed:** 60–90 minutes initially; monthly 30-minute review
- **Setup:** Prepare a hierarchical outcome-driver-input chain with a formula and hypothesis for every link visibly and calibrate assessment terms before starting.
### Prepare for the work steps
#### Define outcome: Define outcome
- Strategic outcome
- Metric definitions and data sources
- Known value drivers
#### Decompose drivers: Decompose drivers
- outcome definition
- Metric definitions and data sources
- Known value drivers
#### Define inputs: Define inputs
- driver tree
- Metric definitions and data sources
- Known value drivers
#### Validate links: Validate links
- metric contracts
- Metric definitions and data sources
- Known value drivers
## KPI tree
### Outcome
Definition · population · formula · window
...
### Drivers
Activation · repeat · value realisation · edge hypotheses
...
### Controllable inputs
Team-level actions and input metrics
...
### Guardrails
Side effects and metrics that must not degrade
...
### Metric contracts
Formula · source · owner · quality · validation
...
Enter only real input, sources, and decisions.
[Amplitude: North Star Playbook](https://amplitude.com/north-star)
## Define outcome: Define outcome
Expected artifact: outcome definition
outcome definition · source · uncertainty · next decision
Entry:
...
- [ ] Can two analysts calculate the same value from the same raw data?
## Decompose drivers: Decompose drivers
Expected artifact: driver tree
driver tree · source · uncertainty · next decision
Entry:
...
- [ ] Are drivers jointly sufficient, separable, and plausibly influenceable?
## Define inputs: Define inputs
Expected artifact: metric contracts
metric contracts · source · uncertainty · next decision
Entry:
...
- [ ] Does every metric have a formula, source, owner, and known data gap?
## Validate links: Validate links
Expected artifact: validation log
validation log · source · uncertainty · next decision
Entry:
...
- [ ] Is the evidence supporting or weakening each critical edge explicit?
## Open questions and next steps
...
Method guide: https://methodatlas.meierhoff-systems.de/en/methods/kpi-tree/run-sheet