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| Criterion |  Product Discovery Working Backwards |  Product Strategy Impact Mapping |
|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. |
Complexitysame | Medium | Medium |
Timedifferent | 4-8 h, mehrere Iterationen | 45-90 min |
Participantsdifferent | 2-6 | 3-8 |
Formatdifferent | Workshop + async | Workshop |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Impact Map, Outcome Hypotheses, Delivery Options |
Tagsno overlap | VisionNarrativeAlignment | OutcomesStrategyBehaviorPlanning |
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