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| Criterion |  Product Discovery Working Backwards |  Growth Flywheel |  Product Discovery Hypothesis Prioritization Canvas |
|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 4-8 h, mehrere Iterationen | 60-120 min | 60-90 min |
Participantsdifferent | 2-6 | 3-8 | 3-8 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Prioritization Canvas, Hypothesis Backlog |
Tagsno overlap | VisionNarrativeAlignment | GrowthRetentionConversion | ExperimentsPrioritizationDiscoveryHypothesis |
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