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| Criterion |  Product Discovery Working Backwards |  Delivery Communication Plan |  Architecture Architecture Communication Canvas |
|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. | The Architecture Communication Canvas plans architecture communication so the right people receive the right message. The method turns technical complexity into deliberate communication design. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 4-8 h, mehrere Iterationen | 45-90 min | 60-120 min |
Participantsdifferent | 2-6 | 2-6 | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Communication Plan, Channel Matrix, Message Cadence | Communication Canvas, Stakeholder Messages, Architecture Communication Plan |
Tagsno overlap | VisionNarrativeAlignment | CommunicationStakeholdersDeliveryPlanning | ArchitectureCommunicationStakeholdersCanvas |
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