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| Criterion |  Product Discovery Working Backwards |  Delivery Communication Plan |
|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. |
Complexitydifferent | Medium | Low |
Timedifferent | 4-8 h, mehrere Iterationen | 45-90 min |
Participantssame | 2-6 | 2-6 |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Communication Plan, Channel Matrix, Message Cadence |
Tagsno overlap | VisionNarrativeAlignment | CommunicationStakeholdersDeliveryPlanning |
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