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| Criterion |  Product Discovery Working Backwards |  Innovation Brainstorming |  Innovation Crazy 8s |
|---|---|---|---|
Purposedifferent | When the target state and benefit need to be clear first, it thinks backward from the desired outcome into the product logic. It sharpens vision, objections, and value proposition before elaboration. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. | With only a few minutes available and a still-fuzzy solution search, the method forces a wide range of variants. It produces fast sketches before the first idea can settle in, making different directions directly comparable and open to further development. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 4-8 h, mehrere Iterationen | 30-60 min | 8-15 min |
Participantsdifferent | 2-6 | 4-12 | 1-10 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Future Press Release, FAQ, Vision Statement | Idea pool, Theme clusters, Shortlist | Sketch Set, Idea Shortlist, Direction Options |
Tagsno overlap | VisionNarrativeAlignment | BrainstormingIdeationCreativityWorkshopDivergence | BrainstormingSketchingSpeedDivergenceDesign sprint |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
