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Criterion
Paper illustration for Wizard of Oz Test
Product Discovery
Wizard of Oz Test
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Paper illustration for Solution Interview
Product Discovery
Solution Interview
Purposedifferent
When a new experience would still be too expensive to automate for real, it simulates the outcome behind the scenes. It checks user reaction and value before the technology disappears.For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.
Complexitydifferent
HighHighMedium
Timedifferent
2-10 Tage1 Tag bis mehrere Wochen30-60 min je Interview
Participantsdifferent
5-20 Nutzer4-105-10 Interviews
Formatdifferent
Workshop + asyncWorkshopWorkshop + async
Outputdifferent
Prototype Learnings, Manual Effort Notes, Risk ListProblem Statement, Prototype, Test LearningsSolution Feedback, Objection List, Validation Notes
Tags1 shared
PrototypeValidationMVP
InnovationPrototypeResearch
ValidationInterviewsPrototype
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Methods with strong topical overlap with the current selection, not yet in the comparison.

A paper-based illustration representing Design Sprint with its core stages and visible working result.
Innovation
Design Sprint
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration for Problem Interview
Product Discovery
Problem Interview