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| Criterion |  Business Strategy VMGS |  Business Strategy Three Horizons |  Product Strategy Product Vision Board |
|---|---|---|---|
Purposedifferent | VMGS arranges vision, mission, goals, and strategies into a clear guiding logic. Direction, purpose, and priorities are connected so teams can decide more coherently. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | When a product needs a shared direction, it connects target audience, benefit, and business picture in a clear vision. It makes the envisioned future legible for the team. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 2-4 h | Halbtags-Workshop, dann iterativ | 1-2 h |
Participantsdifferent | 3-12 | 3-12 | 2-8 |
Formatdifferent | Workshop | Workshop | Workshop + async |
Outputdifferent | Vision Statement, Mission Statement, Goals, Strategies | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Product Vision Board, Vision Statement, Assumptions and Validation Questions |
Tags1 shared | VisionGoalsStrategy | StrategyInnovationPortfolioForesight | VisionCanvasStrategyAlignment |
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