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| Criterion |  Business Strategy VMGS |  Product Strategy Impact Mapping |  Product Discovery Smoke Test |
|---|---|---|---|
Purposedifferent | VMGS arranges vision, mission, goals, and strategies into a clear guiding logic. Direction, purpose, and priorities are connected so teams can decide more coherently. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 2-4 h | 45-90 min | 1-5 Tage |
Participantsdifferent | 3-12 | 3-8 | Nutzertraffic |
Formatdifferent | Workshop | Workshop | Async |
Outputdifferent | Vision Statement, Mission Statement, Goals, Strategies | Impact Map, Outcome Hypotheses, Delivery Options | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | VisionGoalsStrategy | OutcomesStrategyBehaviorPlanning | ValidationExperimentsDemandGrowth |
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