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| Criterion |  Business Strategy VMGS |  Product Strategy Impact Mapping |  Product Strategy Product Vision Board |
|---|---|---|---|
Purposedifferent | VMGS arranges vision, mission, goals, and strategies into a clear guiding logic. Direction, purpose, and priorities are connected so teams can decide more coherently. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When a product needs a shared direction, it connects target audience, benefit, and business picture in a clear vision. It makes the envisioned future legible for the team. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 2-4 h | 45-90 min | 1-2 h |
Participantsdifferent | 3-12 | 3-8 | 2-8 |
Formatdifferent | Workshop | Workshop | Workshop + async |
Outputdifferent | Vision Statement, Mission Statement, Goals, Strategies | Impact Map, Outcome Hypotheses, Delivery Options | Product Vision Board, Vision Statement, Assumptions and Validation Questions |
Tags1 shared | VisionGoalsStrategy | OutcomesStrategyBehaviorPlanning | VisionCanvasStrategyAlignment |
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