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| Criterion |  Business Strategy VMGS |  Growth Funnel Analysis |  Product Strategy Impact Mapping |
|---|---|---|---|
Purposedifferent | VMGS arranges vision, mission, goals, and strategies into a clear guiding logic. Direction, purpose, and priorities are connected so teams can decide more coherently. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 2-4 h | 1-3 h | 45-90 min |
Participantsdifferent | 3-12 | 1-5 | 3-8 |
Formatdifferent | Workshop | Async | Workshop |
Outputdifferent | Vision Statement, Mission Statement, Goals, Strategies | Funnel report, Drop-off analysis, Optimization hypotheses | Impact Map, Outcome Hypotheses, Delivery Options |
Tagsno overlap | VisionGoalsStrategy | AnalyticsConversionGrowth | OutcomesStrategyBehaviorPlanning |
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