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| Criterion |  Business Strategy VMGS |  Business Strategy Blue Ocean Strategy Canvas |  Product Strategy Product Vision Board |
|---|---|---|---|
Purposedifferent | VMGS arranges vision, mission, goals, and strategies into a clear guiding logic. Direction, purpose, and priorities are connected so teams can decide more coherently. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | When a product needs a shared direction, it connects target audience, benefit, and business picture in a clear vision. It makes the envisioned future legible for the team. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 2-4 h | 2-4 h | 1-2 h |
Participantsdifferent | 3-12 | 3-10 | 2-8 |
Formatdifferent | Workshop | Workshop | Workshop + async |
Outputdifferent | Vision Statement, Mission Statement, Goals, Strategies | Strategy Canvas, Value Curve, ERRC Actions | Product Vision Board, Vision Statement, Assumptions and Validation Questions |
Tags1 shared | VisionGoalsStrategy | StrategyPositioningInnovationValue | VisionCanvasStrategyAlignment |
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