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| Criterion |  Business Strategy VMGS |  Business Strategy Ansoff Matrix |  Product Discovery Test Card |
|---|---|---|---|
Purposedifferent | VMGS arranges vision, mission, goals, and strategies into a clear guiding logic. Direction, purpose, and priorities are connected so teams can decide more coherently. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 2-4 h | 45-90 min | 20-35 min |
Participantsdifferent | 3-12 | 2-8 | 1-5 |
Formatdifferent | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Vision Statement, Mission Statement, Goals, Strategies | Ansoff Matrix, Growth Options, Risk Notes | Test Card with a pre-set threshold |
Tagsno overlap | VisionGoalsStrategy | GrowthStrategyMarketPortfolio | ExperimentsValidationDiscoveryHypothesis |
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