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| Criterion |  Operations Visual Management |  UX Research User Interviews |  Product Discovery Opportunity Solution Tree |
|---|---|---|---|
Purposedifferent | With high tempo and many parallel topics, the method makes status, deviations, and priorities visible at a glance. It reduces search effort and prevents what matters from getting lost in daily work. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure. |
Complexitydifferent | Low | Low | Medium |
Timedifferent | Ongoing | 30–60 min per interview | 1-2 h Setup, laufend |
Participantsdifferent | 1-20 | 1 participant per interview | 2-6 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Visual Board, Status Indicators, Exception Cues | Interview Notes, Themes, Insight Summary | Opportunity Solution Tree, Experiment Backlog, Learning Log |
Tagsno overlap | SignalsOperationsVisual management | QualitativeResearchCustomerDiscovery | DiscoveryOutcomesExperimentsOpportunity |
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