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| Criterion |  Product Strategy Value Proposition Canvas |  Facilitation Storytelling |
|---|---|---|
Purposedifferent | When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together. | When an insight needs to have an effect, storytelling translates dry facts into a comprehensible development. It combines context, tension, and consequence into a form that people remember and pass on more easily. |
Complexitysame | Medium | Medium |
Timedifferent | 1-2 h | 45-120 min |
Participantsdifferent | 2-8 | 1-6 |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Value Proposition Canvas, Fit Gaps, Hypotheses | Narrative Outline, Key Message, Story Arc |
Tagsno overlap | ValueNeedsStrategy | CommunicationNarrativeStakeholdersFacilitation |
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