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| Criterion |  Product Strategy Value Proposition Canvas |  Product Discovery Outcome-Driven Innovation |  Product Strategy Impact Mapping |
|---|---|---|---|
Purposedifferent | When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. |
Complexitydifferent | Medium | High | Medium |
Timedifferent | 1-2 h | Mehrere Wochen | 45-90 min |
Participantsdifferent | 2-8 | 2-6 researchers plus sample | 3-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Value Proposition Canvas, Fit Gaps, Hypotheses | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Impact Map, Outcome Hypotheses, Delivery Options |
Tagsno overlap | ValueNeedsStrategy | OutcomesInnovationResearchQuantitative | OutcomesStrategyBehaviorPlanning |
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