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| Criterion |  Product Strategy Value Proposition Canvas |  Product Discovery MVP Test Matrix |
|---|---|---|
Purposedifferent | When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. |
Complexitysame | Medium | Medium |
Timedifferent | 1-2 h | 45-75 min |
Participantssame | 2-8 | 2-8 |
Formatdifferent | Workshop + async | Workshop |
Outputdifferent | Value Proposition Canvas, Fit Gaps, Hypotheses | Test Matrix, Test Plan |
Tagsno overlap | ValueNeedsStrategy | ExperimentsValidationDiscoveryOptions |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
