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| Criterion |  Product Strategy Value Proposition Canvas |  Product Discovery Jobs to Be Done |  Innovation Design Thinking |
|---|---|---|---|
Purposedifferent | When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. |
Complexitydifferent | Medium | Medium | High |
Timedifferent | 1-2 h | 1-3 Wochen | 1 Tag bis mehrere Wochen |
Participantsdifferent | 2-8 | 5-12 Interviews | 4-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Value Proposition Canvas, Fit Gaps, Hypotheses | Job Stories, Outcome Statements, Opportunity List | Problem Statement, Prototype, Test Learnings |
Tagsno overlap | ValueNeedsStrategy | CustomerOutcomesNeeds | InnovationPrototypeResearch |
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