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| Criterion |  Product Strategy Value Proposition Canvas |  Product Strategy Impact Mapping |  Product Discovery Outcome-Driven Innovation |
|---|---|---|---|
Purposedifferent | When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. |
Complexitydifferent | Medium | Medium | High |
Timedifferent | 1-2 h | 45-90 min | Mehrere Wochen |
Participantsdifferent | 2-8 | 3-8 | 2-6 researchers plus sample |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Value Proposition Canvas, Fit Gaps, Hypotheses | Impact Map, Outcome Hypotheses, Delivery Options | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses |
Tagsno overlap | ValueNeedsStrategy | OutcomesStrategyBehaviorPlanning | OutcomesInnovationResearchQuantitative |
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