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Criterion
Paper illustration of the Value Proposition Canvas: Value Map with products and services, pain relievers and gain creators on the left; Customer Profile with jobs, pains and gains on the right.
Product Strategy
Value Proposition Canvas
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Purposedifferent
When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together.GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.
Complexitysame
MediumMediumMedium
Timedifferent
1-2 h1-3 h1-2 h
Participantsdifferent
2-82-84-12
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Value Proposition Canvas, Fit Gaps, HypothesesGap Matrix, Action Plan, Risk NotesAlignment Map, Open Issues, Decision Questions
Tags1 shared
ValueNeedsStrategy
StrategyAnalysisPlanning
AlignmentStakeholdersStrategyFacilitation
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Power-Interest Grid with a method-specific labelled workspace.
Facilitation
Power Interest Grid
Stakeholder Mapping
Facilitation
Stakeholder Mapping
Paper illustration of Stakeholder Salience Model with its method-specific working model.
Facilitation
Stakeholder Salience Model
Paper illustration for 3-Circle Venn Diagram
Facilitation
3-Circle Venn Diagram