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| Criterion |  Product Strategy Value Proposition Canvas |  Delivery Communication Plan |
|---|---|---|
Purposedifferent | When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together. | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. |
Complexitydifferent | Medium | Low |
Timedifferent | 1-2 h | 45-90 min |
Participantsdifferent | 2-8 | 2-6 |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Value Proposition Canvas, Fit Gaps, Hypotheses | Communication Plan, Channel Matrix, Message Cadence |
Tagsno overlap | ValueNeedsStrategy | CommunicationStakeholdersDeliveryPlanning |
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