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| Criterion | ![]() Product Strategy Value Proposition Canvas | ![]() Business Strategy Business Model Canvas | ![]() Business Strategy Ansoff Matrix |
|---|---|---|---|
Purposedifferent | When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together. | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 1-2 h | 1-2 h | 45-90 min |
Participantssame | 2-8 | 2-8 | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Value Proposition Canvas, Fit Gaps, Hypotheses | Business Model Canvas, Assumption List, Business Hypotheses | Ansoff Matrix, Growth Options, Risk Notes |
Tags1 shared | ValueNeedsStrategy | Business modelStrategyValueInnovation | GrowthStrategyMarketPortfolio |
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