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| Criterion |  Product Strategy Value Proposition Canvas |  Business Strategy Blue Ocean Strategy Canvas |  Business Strategy Three Horizons |
|---|---|---|---|
Purposedifferent | When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-2 h | 2-4 h | Halbtags-Workshop, dann iterativ |
Participantsdifferent | 2-8 | 3-10 | 3-12 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | Value Proposition Canvas, Fit Gaps, Hypotheses | Strategy Canvas, Value Curve, ERRC Actions | Horizon map, Portfolio view, Initiatives per horizon, Resource plan |
Tags1 shared | ValueNeedsStrategy | StrategyPositioningInnovationValue | StrategyInnovationPortfolioForesight |
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