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| Criterion |  Product Strategy Value Proposition Canvas |  Business Strategy Blue Ocean Strategy Canvas |  Product Discovery Outcome-Driven Innovation |
|---|---|---|---|
Purposedifferent | When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. |
Complexitydifferent | Medium | Medium | High |
Timedifferent | 1-2 h | 2-4 h | Mehrere Wochen |
Participantsdifferent | 2-8 | 3-10 | 2-6 researchers plus sample |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Value Proposition Canvas, Fit Gaps, Hypotheses | Strategy Canvas, Value Curve, ERRC Actions | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses |
Tagsno overlap | ValueNeedsStrategy | StrategyPositioningInnovationValue | OutcomesInnovationResearchQuantitative |
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