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| Criterion |  Product Strategy Value Proposition Canvas |  Business Strategy Ansoff Matrix |  Product Strategy Impact Mapping |
|---|---|---|---|
Purposedifferent | When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 1-2 h | 45-90 min | 45-90 min |
Participantsdifferent | 2-8 | 2-8 | 3-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Value Proposition Canvas, Fit Gaps, Hypotheses | Ansoff Matrix, Growth Options, Risk Notes | Impact Map, Outcome Hypotheses, Delivery Options |
Tags1 shared | ValueNeedsStrategy | GrowthStrategyMarketPortfolio | OutcomesStrategyBehaviorPlanning |
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