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| Criterion |  Product Strategy Value Proposition Canvas |  Business Strategy Ansoff Matrix |  Product Strategy DIBB |
|---|---|---|---|
Purposedifferent | When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 1-2 h | 45-90 min | 1-2 h |
Participantssame | 2-8 | 2-8 | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Value Proposition Canvas, Fit Gaps, Hypotheses | Ansoff Matrix, Growth Options, Risk Notes | DIBB document, Belief list, Bet list, Learning report |
Tags1 shared | ValueNeedsStrategy | GrowthStrategyMarketPortfolio | StrategyDecisionAssumptionsHypothesis |
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