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| Criterion |  Product Strategy Value Proposition Canvas |  Business Strategy Ansoff Matrix |  Decision Making Delphi Method |
|---|---|---|---|
Purposedifferent | When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. |
Complexitydifferent | Medium | Low | High |
Timedifferent | 1-2 h | 45-90 min | 1-4 Wochen |
Participantsdifferent | 2-8 | 2-8 | 6-30 Experten |
Formatdifferent | Workshop + async | Workshop + async | Async |
Outputdifferent | Value Proposition Canvas, Fit Gaps, Hypotheses | Ansoff Matrix, Growth Options, Risk Notes | Expert Forecast, Consensus Range, Assumption Notes |
Tags1 shared | ValueNeedsStrategy | GrowthStrategyMarketPortfolio | ForecastingExpertsDecisionStrategy |
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