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| Criterion |  Business Strategy Value Chain Analysis |  Product Strategy Impact Mapping |
|---|---|---|
Purposedifferent | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. |
Complexitydifferent | High | Medium |
Timedifferent | Half day | 45-90 min |
Participantssame | 3-8 | 3-8 |
Formatsame | Workshop | Workshop |
Outputdifferent | Value Chain Map, Lever List | Impact Map, Outcome Hypotheses, Delivery Options |
Tags1 shared | StrategyBusiness modelDiagnosisAnalysis | OutcomesStrategyBehaviorPlanning |
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