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| Criterion |  Business Strategy Value Chain Analysis |  Growth Growth Experiment |  Business Strategy SWOT Analysis |
|---|---|---|---|
Purposedifferent | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. |
Complexitydifferent | High | Medium | Low |
Timedifferent | Half day | 1-2 Wochen | 30-60 min |
Participantsdifferent | 3-8 | 1-6 | 3-12 |
Formatdifferent | Workshop | Workshop + async | Workshop |
Outputdifferent | Value Chain Map, Lever List | Experiment card, Result summary, Next bet | SWOT matrix, Strategic options, Action list |
Tagsno overlap | StrategyBusiness modelDiagnosisAnalysis | MarketingGrowthExperimentsLearning | StrategyAnalysisMarketPositioning |
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