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| Criterion |  UX Research User Interviews |  Facilitation World Café |  Product Discovery Opportunity Interview |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When a group needs to connect many viewpoints in a short time, World Café creates a calm alternation between closeness and rotation. It sets thinking in motion without forcing the conversation into full-plenary rigidity. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 30–60 min per interview | 60-180 min | 30-60 min je Interview |
Participantsdifferent | 1 participant per interview | 12-100+ | 5-12 Interviews |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Table Notes, Emergent Themes, Shared Questions | Interview Notes, Opportunity Themes, Customer Quotes |
Tagsno overlap | QualitativeResearchCustomerDiscovery | FacilitationDialogueLarge groupSensemaking | DiscoveryInterviewsOpportunityCustomer |
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