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| Criterion |  UX Research User Interviews |  Decision Making Trade-off Analysis |  Product Strategy ICE Scoring |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | With limited resources, quality, speed, cost, and risk almost always compete with each other. Trade-off Analysis makes these tensions explicit and prevents decisions from producing hidden side effects. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | 30–60 min per interview | 45-120 min | 30-60 min |
Participantsdifferent | 1 participant per interview | 2-8 | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Trade-off Matrix, Criteria List, Decision Rationale, Accepted Downsides | ICE Table, Top Idea List |
Tagsno overlap | QualitativeResearchCustomerDiscovery | TradeoffsDecisionCriteriaOptions | PrioritizationScoringGrowthDecision |
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