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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Time Blocking
Operations
Time Blocking
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.With a calendar that grows on request, the method makes available time explicit again. It combines appointments, focus work, and buffer into a more realistic day structure.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.
Complexitydifferent
LowLowMedium
Timedifferent
30–60 min per interview15-30 min Planung, laufend30-60 min je Interview
Participantsdifferent
1 participant per interview15-12 Interviews
Formatdifferent
Workshop + asyncAsyncWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummaryBlocked Calendar, Capacity View, Focus PlanInterview Notes, Opportunity Themes, Customer Quotes
Tagsno overlap
QualitativeResearchCustomerDiscovery
PlanningTime managementFocus
DiscoveryInterviewsOpportunityCustomer
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for ALPEN Method
Operations
ALPEN Method
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
A paper tomato timer connects a focus task, short breaks and a work record.
Operations
Pomodoro Technique