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| Criterion |  UX Research User Interviews |  Operations Standard Work Analysis |  UX Research Personas |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When the same task is done differently depending on the person, the method exposes the reliable core. It creates comparability without unnecessarily choking off needed latitude. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 30–60 min per interview | 1-3 h | 1-3 Tage |
Participantsdifferent | 1 participant per interview | 2-6 | Internes Team |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Standard Work Sheet, Deviation List, Improved Standard, Training Needs | Persona Profiles, Needs Summary, Scenario Notes |
Tagsno overlap | QualitativeResearchCustomerDiscovery | LeanProcessQuality | ResearchCustomerSynthesis |
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