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Criterion
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration of a scoring table with four factor columns, a calculator and three ordered initiative cards.
Product Strategy
RICE Scoring
Paper illustration for Trade-off Analysis.
Decision Making
Trade-off Analysis
Purposedifferent
When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When many initiatives compete for the same resources, it brings reach, impact, confidence, and effort into one shared ranking. It makes prioritization economically connectable.With limited resources, quality, speed, cost, and risk almost always compete with each other. Trade-off Analysis makes these tensions explicit and prevents decisions from producing hidden side effects.
Complexitydifferent
LowMediumMedium
Timedifferent
30–60 min per interview60-90 min45-120 min
Participantsdifferent
1 participant per interview2-102-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Interview Notes, Themes, Insight SummaryRICE Scores, Ranked List, Assumption LogTrade-off Matrix, Criteria List, Decision Rationale, Accepted Downsides
Tagsno overlap
QualitativeResearchCustomerDiscovery
PrioritizationScoringRoadmapTradeoffs
TradeoffsDecisionCriteriaOptions
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a decision table with criteria rows, weighted ratings, and a narrowly leading alternative.
Decision Making
Decision Matrix
Paper illustration of ICE Scoring with its method-specific working model.
Product Strategy
ICE Scoring
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration for Constraint Analysis.
Decision Making
Constraint Analysis