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| Criterion |  UX Research User Interviews |  Innovation Rapid Ideation |  Innovation Rolestorming |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When a decision needs to be prepared quickly, the method generates many solution-close variants in a short time. It deliberately relies on pace to undercut self-censorship and perfectionism. This quickly produces a usable field for prioritization and further work. | When a search for ideas stalls, switching roles helps people step outside their own perspective and activate new logics of action. The method reduces habit because contributions arise from a different stance. This brings unfamiliar, often fitting solution approaches into play. |
Complexitysame | Low | Low | Low |
Timedifferent | 30–60 min per interview | 5-20 min | 30-60 min |
Participantsdifferent | 1 participant per interview | 1-20 | 3-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Interview Notes, Themes, Insight Summary | Ideenpool, Roh-Shortlist, Cluster | Rollenkarten, Ideenpool pro Rolle, Konsolidierte Shortlist |
Tagsno overlap | QualitativeResearchCustomerDiscovery | BrainstormingIdeationDivergenceSpeed | BrainstormingIdeationCreativity |
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