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| Criterion |  UX Research User Interviews |  Innovation Rapid Ideation |
|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When a decision needs to be prepared quickly, the method generates many solution-close variants in a short time. It deliberately relies on pace to undercut self-censorship and perfectionism. This quickly produces a usable field for prioritization and further work. |
Complexitysame | Low | Low |
Timedifferent | 30–60 min per interview | 5-20 min |
Participantsdifferent | 1 participant per interview | 1-20 |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Ideenpool, Roh-Shortlist, Cluster |
Tagsno overlap | QualitativeResearchCustomerDiscovery | BrainstormingIdeationDivergenceSpeed |
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