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| Criterion |  UX Research User Interviews |  UX Research Personas |  Innovation Starbursting |
|---|---|---|---|
Purposedifferent | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | Helps clarify ideas, open questions, and testable next steps in concrete terms. It opens the thinking space, collects ideas, and leads to testable options. The result is captured as a star-shaped question map, question list, and assumption list. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | 30–60 min per interview | 1-3 Tage | 30-60 min |
Participantsdifferent | 1 participant per interview | Internes Team | 3-10 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Interview Notes, Themes, Insight Summary | Persona Profiles, Needs Summary, Scenario Notes | Star-Shaped Question Map, Question List, Assumption List |
Tagsno overlap | QualitativeResearchCustomerDiscovery | ResearchCustomerSynthesis | BrainstormingIdeationWorkshopDiscovery |
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